Sometimes it just starts with that one pint. The clinking of glasses, a first laugh, the fresh psssht of a bottle opening.
That’s the moment of PRIMUS, where everything falls into place.
Genuine, thirst-quenching, and refreshing, brewed with a unique blend of hops and over fifty years of Belgian craftsmanship. A pilsner with character and the freshness of simplicity.
Whether you’re relaxing on a terrace, celebrating with friends, or just wrapping up the day, it starts with a PRIMUS.
The first pint is more than just a glass of beer. It’s that little moment before everything really begins. Laughing together, catching up, relaxing. Whether it’s in a café, during a summer BBQ, a cycling break, or a relaxed family moment. With its fresh taste and full character, PRIMUS is the ideal start to every good moment.
Discover the full PRIMUS range, brewed in Belgium by Brouwerij Haacht. Each variant combines refreshment with authentic taste, thanks to our years of craftsmanship.
From the classic PRIMUS Pils to the refreshing 2.6% and our alcohol-free PRIMUS 0.4: always pure, honest, and full of character.
For generations, we have been brewing PRIMUS with pride and craftsmanship. A pilsner that is still brewed entirely in Belgium, with respect for our rich beer tradition. Made by people who know their craft and love their beer. Not your average pilsner, but a true Belgian classic: refreshing, easy to drink, and full of character. Thanks to a unique blend of hops, PRIMUS gets its recognizable, fresh taste. Always honest. Always Belgian.
From brewer to beer lover, for generations we have shared the same passion: brewing an honest Belgian beer with character. PRIMUS is still made with pride and craftsmanship. Inspired by Jan Primus, Duke of Brabant, who celebrated his victories with his people. Even then, the clinking of glasses symbolized conviviality and connection. Today, PRIMUS still does that, every sip brings people together.
PRIMUS is the most refreshing, thirst-quenching pilsner in the country. With its distinctive full-bodied character and a fresh touch thanks to our unique blend of hops. A beer that you don’t just drink, but feel: simple, honest, and just right.
In 2024, PRIMUS was awarded the Superior Taste Award by the International Taste Institute in Brussels. A recognition of the pure, refreshing taste we have been proud of for years. From the first sip to the last glass, you taste our craftsmanship, our Belgian roots, and our passion for simplicity. Whether it’s an award or a compliment from a friend at the bar, every appreciation is equally valuable to us.
Welcome to Haacht Brewery, the heart of PRIMUS. Here, beer has been brewed with passion and precision for generations, following Belgian tradition, but with an eye on today.
From the aroma of our unique hop blend to the moment your glass is filled: every detail matters.
Come and discover for yourself how we turn pure ingredients into a refreshing, full-bodied PRIMUS.
During our brewery tours, you’ll discover step by step how we brew a refreshing beer from flavorful hops and pure water.
Our guides proudly share the craftsmanship, history, and future of Haacht Brewery.
You’ll finish, of course, with a freshly tapped PRIMUS in our tasting room.
Questions about our beers, the brewery, or where you can find PRIMUS? Our team at Brouwerij Haacht is ready to help, whether you’re a café owner, a curious beer lover, or just thirsty for information.
