Want to enjoy a beer without alcohol? You can with PRIMUS NA. Brewed according to the same tradition and with the same flavorful hops as our classic pilsner. Fresh, pure, and surprisingly full of flavor. Perfect for any moment when you want to keep it light, but don’t want to compromise on character.
TASTE CHARACTERISTICS Fresh, light, and irresistibly accessible. No compromises on taste, with high drinkability and thirst-quenching character.
PERFECT for any occasion. After sports, during lunch, or just when you feel like something refreshing.
A beer that stays light, but still has character.
For generations, we have been brewing PRIMUS with pride and craftsmanship. A pilsner that is still brewed entirely in Belgium, with respect for our rich beer tradition. Made by people who know their craft and love their beer. Not your average pilsner, but a true Belgian classic: refreshing, easy to drink, and full of character. Thanks to a unique blend of hops, PRIMUS gets its recognizable, fresh taste. Always honest. Always Belgian.
From brewer to beer lover, for generations we have shared the same passion: brewing an honest Belgian beer with character. PRIMUS is still made with pride and craftsmanship. By people who love their beer and their craft. Inspired by Jan Primus, Duke of Brabant, who celebrated his victories with his people. Even then, the clinking of glasses symbolized conviviality and connection. Today, PRIMUS still does that, every sip brings people together.
PRIMUS is the most refreshing, thirst-quenching pilsner in the country. With its distinctive full-bodied character and a fresh touch thanks to our unique blend of hops. A beer that you don’t just drink, but feel: simple, honest, and just right.
Questions about our beers, the brewery, or where you can find PRIMUS?
Our Brouwerij Haacht team is ready to help, whether you’re a café owner or a curious beer enthusiast.
