For generations, we have been brewing PRIMUS with pride and craftsmanship. A pilsner that is still brewed entirely in Belgium, with respect for our rich beer tradition. Made by people who know their craft and love their beer. Not your average pilsner, but a true Belgian classic: refreshing, easy to drink, and full of character. Thanks to a unique blend of hops, PRIMUS gets its distinctive, fresh taste. Always honest. Always Belgian.
From brewer to beer lover, for generations we have shared the same passion: brewing an honest Belgian beer with character. PRIMUS is still made with pride and craftsmanship. Inspired by Jan Primus, Duke of Brabant, who celebrated his victories with his people. Even then, the clinking of glasses symbolized conviviality and connection. Today, PRIMUS still does that, every sip brings people together.
PRIMUS is the most refreshing, thirst-quenching pilsner in the country. With its characteristic full-bodied character and a fresh touch thanks to our unique blend of hops. A beer you don’t just drink, but feel: simple, honest, and just right.
Welcome to Haacht Brewery, the heart of PRIMUS. Here, beer has been brewed with passion and precision for generations, following Belgian tradition, but with an eye on today.
From the aroma of our unique hop blend to the moment your glass is filled: every detail matters.
Come and discover for yourself how we turn pure ingredients into a refreshing, full-bodied PRIMUS.
During our brewery tours, you’ll discover step by step how we brew a refreshing beer from flavorful hops and pure water.
Our guides proudly share the craftsmanship, history, and future of Haacht Brewery.
You’ll finish, of course, with a freshly tapped PRIMUS in our tasting room.
Questions about our beers, the brewery, or where you can find PRIMUS?
Our Brouwerij Haacht team is ready to help, whether you’re a café owner or a curious beer enthusiast.
