ALC

% VOL

Authentic PRIMUS

Our classic pilsner, brewed as it should be. With flavorful hops, clear water, and over fifty years of tradition.
A true Belgian premium pilsner, brewed using traditional methods. Rich in flavor, full of character, and delightfully refreshing.

TASTE CHARACTERISTICS Rich in flavor, with a beautiful balance between freshness and character. An authentic Belgian pilsner, full-bodied and thirst-quenching.

PERFECT WITH a barbecue, after work, or as the first pint of the evening. The ideal start to any good moment.

100% Belgian Family Business

For generations, we have been brewing PRIMUS with pride and craftsmanship. A pilsner that is still brewed entirely in Belgium, with respect for our rich beer tradition. Made by people who know their craft and love their beer. Not your average pilsner, but a true Belgian classic: refreshing, easy to drink, and full of character. Thanks to a unique blend of hops, PRIMUS gets its recognizable, fresh taste. Always honest. Always Belgian.

50 Years of Craftsmanship that Connects

From brewer to beer lover, for generations we have shared the same passion: brewing an honest Belgian beer with character. PRIMUS is still made with pride and craftsmanship. By people who love their beer and their craft. Inspired by Jan Primus, Duke of Brabant, who celebrated his victories with his people. Even then, the clinking of glasses symbolized conviviality and connection. Today, PRIMUS still does that, every sip brings people together.

The Taste of Character

PRIMUS is the most refreshing, thirst-quenching pilsner in the country. With its distinctive full-bodied character and a fresh touch thanks to our unique blend of hops. A beer that you don’t just drink, but feel: simple, honest, and just right.

Le Chapot

In the heart of Brussels, you’ll find Le Chapot, a café where authenticity matters. Here, you toast to life’s little moments, with a refreshing PRIMUS as a regular guest at your table.

Missy Sippy

Where music, friendship, and good times come together. In this legendary Ghent club, PRIMUS flows just as smoothly as the blues on stage. Perfect for starting the evening… or just not letting it end.

Zappa

From live music to long evenings with friends: at Zappa, every good moment starts with a PRIMUS. Fresh, full of character, and always in the right mood.

DRIES 7

Cozy views: Dries7 combines the best of the Westhoek with a refreshing pint of PRIMUS. After a walk, a ride, or just because you can… every moment tastes better here.

Boekzitting

A café full of stories, where conversations linger and glasses gently clink. PRIMUS fits perfectly here. Honest, refreshing and exactly as it should be.

Toots Jazz Club

Timeless music deserves a timeless beer. Enjoy pure jazz with a glass of PRIMUS in hand. Full of character, full of flavor, and perfectly in tune.

Bar Paniek

A vibrant waterfront hotspot where everything comes together: sun, friends and a fresh PRIMUS. Simple. Honest. Just right.

Beer Bar

For those who love conviviality and discovery. A refreshing PRIMUS, good company, and a relaxed atmosphere… that’s all you need to kick off the evening right.

Try it here

The best way to get to know Primus? Just taste it.
Discover our beers in one of the many cafes and brasseries near you.

It starts with a Primus.

All locations

Contact us!

Questions about our beers, the brewery, or where you can find PRIMUS?
Our Brouwerij Haacht team is ready to help, whether you’re a café owner or a curious beer enthusiast.